The BeYou Collection – Beginnings Story

We created The BeYou Collection for those who were searching for a simple, functional yet unique bag. The simple aesthetics were inspired by art and everyday shapes, and thoughtfully designed with the essential functional features to offer functionality and convenience so you can focus on what really matters.

No painful wrestling with unyielding zippers. No scratches on your valuables from zipper teeth. No endless fumbling over metal clasps.

Lightweight to be your perfect companion on-the-go. Versatile to complement your outfit and lifestyle. Functional to be your everyday bag.


Genesi x Artist Hyemin Park Collaboration 

We collaborated with artist Hyemin Park to create limited edition postcards for this collection. Hand drawings based on our bags were completed by Hyemin Park, and subsequently divided into pieces to be randomly redrawn by the Genesi founders to be recreated into artistic interpretations of the original drawings.  

Artist bio:

Artist Hyemin Park's artworks depict events of the everyday encounters, and inside stories behind the memories and relationships of people living in a metropolis city. Through observations of everyday phenomena and their existing systems, the social differences perceived are conveyed via visual channels. Through the use of fictional representation of everyday spaces and performance-based artworks that blurs the distinction between fact and reality, her works engage participation and interaction from her audience.